Experiential

• Agencies

  Verizon Wireless Unveils Shakira Tour Plans

  Verizon Wireless will use its sponsorship of music artist Shakira’s North American tour this summer to promote its V Cast music service and other technologies to the Latino market.

• Agencies

  Crown Royal and Playboy Host Kentucky Derby Bash

  Crown Royal is set to transform a Louisville nightclub into a Playboy club during the Kentucky Derby weekend as part of a number of efforts surrounding the first jewel in the Triple Crown of thoroughbred horse racing.

• Agencies

  Jose Cuervo Samples its New Flavored Tequilas

  Jose Cuervo International is out with new flavored premium tequilas.

• Agencies

  Show Time: Tribeca Film Festival Lures Filmgoers

  The Tribeca Film Festival, now in its fifth year, is launching a host of promotions to reach moviegoers outside of its traditional downtown Manhattan venue.

• Agencies

  U.S. Cellular Sets the Stage for Summerfest Promotions

  U.S. Cellular has struck a three-year sponsorship deal for Milwaukee’s Summerfest worth more than $1 million.

• Agencies

  Nestlé to Name a New Wonka

  Nestlé USA’s latest sweepstakes will use an in-pack ticket to name a new Willy Wonka.

• Agencies

  Lassie Fetches Dog Food Launch

  Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand, whose launch dovetails with the pending U.S. release of the film Lassie, a remake of the 1938 classic Lassie Come Home.

• Agencies

  Wal-Mart Initiates Major Loyalty Drive, Says CMO

  Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company’s CMO, and encompass aspects ranging from store layouts to organic food offerings.

• Agencies

  Brands Hit The Ice With NHL Partnerships

  Marketers have returned in full force to activate various sponsorships around National Hockey League (NHL) events, dangling sweepstakes prizes and other perks to keep loyal fans buzzing.

• Agencies

  JetBlue Airways Taps Mr. Youth for Promo Stunts

  JetBlue Airways has signed on youth marketing firm Mr. Youth to handle a variety of promotional activities for the low-cost carrier to help build brand awareness among consumers.