Experiential
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Agencies
SKYY Spirits Auction Dangles Luxury Multi-City Trip
Skyy Spirits is reading its largest promotion to date in a bid to build buzz and business around its portfolio of spirits.
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Agencies
College Students to Promote Dodge on Road Trip
Dodge is sending nine college students packing for a road trip from their collegiate towns to Miami to promote the 2007 Caliber brand, and to earn money for charity.
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Agencies
McDonald’s Tests Iced Coffee, Bakery Items
Is it a bid against Dunkin’ Donuts? An effort to muscle in on Starbucks? McDonald’s is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.
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Agencies
McDonald’s Launches World Cup Burger
McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.
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Agencies
Sprite Hits the Street with a New Look and Message
Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.
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Agencies
Dell to Open Retail Stores
Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports.
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Agencies
Corona and Playboy to Party All Summer in $2 Million Push
Corona Extra is aiming its sights at the urban market in a partnership with Playboy for a summer-long promotion.
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Agencies
Brands to Pitch Samples at Wrigley Field
When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well.
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Agencies
Planning an Overseas Event? Read This First
No matter how many promotions you’ve done domestically, there’s still a learning curve you need to go through to get a handle on the rules, regulations, and customs of doing business internationally.
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Agencies
Staples Names Davie-Brown AOR for Entertainment
Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing.