Experiential

• Agencies

  Coors Highlights Hispanic Leaders as Part of Broader Campaign

  Coors Brewing Co has unveiled a new campaign showcasing important Hispanic community leaders in its ongoing bid to reach the Latino demographic.

• Agencies

  CoolBrands, Godiva Will Always Have Paris

  New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.

• Agencies

  HBO Hypes Deadwood Through Street Theater

  It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.

• Agencies

  Mountain Dew Streetball Tour Gets Video Game Promo

  A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.

• Agencies

  Hampton Campaign Turns Consumers Into Bed Heads

  Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.

• Agencies

  Panasonic’s Bunny Neuter Promo Jabs Energizer

  Oxyride batteries is after the Energizer bunny, launching a public bunny neutering campaign in a bid to outpace its fierce competitor.

• Agencies

  Ocean Spray Brings Vacation Experience Via Sampling Tour

  Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks.

• Agencies

  Yamaha Speeds into Dew Action Sports Tour

  Yamaha Motor Corp. is riding into the Dew Action Sports Tour with a two-year agreement that makes it the official motorcycle supplier of the sporting events.

• Agencies

  Sprint Nextel Bows Sweeps for NASCAR Race

  Sprint Nextel is driving its sponsorship of a NASCAR Nextel Cup Series race in Michigan this month with a sweeps that gives the state’s residents a chance to win a trip to the event and receive racing merchandise.

• Agencies

  Snapple Buys Up Radio, Carpets Northeast with Promotions

  kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.