Experiential

• Agencies

  Scotties Sends Out ‘Softness’ Message

  Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of “softness.”

• Agencies

  Ice Cream and Flower Brands Pair for Ultimate Birthday Party

  In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

• Agencies

  Energizer Brings Pink to Race for the Cure

  Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”

• Agencies

  Burger King Characters Take the Lead in 5 Million Xbox Games

  Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters.

• Agencies

  OfficeMax Analyzes Handwriting Online

  OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online.

• Agencies

  Coke, Adidas, KFC and Others Pair with NBA Europe Live

  The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

• Agencies

  I’M Wines Builds Sales with Search for Diamonds

  I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

• Agencies

  KB Launches Grandparents Rewards Club

  To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers.

• Agencies

  ESPN Taps Sports Fans with First Rewards Card

  ESPN is venturing in to the loyalty marketing arena with the launch of its first rewards card that lets consumers earn points to redeem for a slew of sporting events, experiences and merchandise.

• Agencies

  Adding a Twist, Chase Offers Cash or Points for Loyalty

  Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty.