Experiential

• Agencies

  Wendy’s Sharpens Focus with $31 Million Baja Fresh Sale

  Wendy’s International, Inc. said it is focusing its efforts on its main Wendy’s franchise with the sale of the Baja Fresh Mexican Grill restaurant chain.

• Agencies

  Home Depot Shuffles Execs, Names Adams CMO

  The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level.

• Agencies

  Five Secrets to Successful Game-Day Sampling–Part 1

  Our company recently received from a sports venue one of the highest compliments possible in our industry.

• Agencies

  Live from PROMO Live: McDonald’s Casting Call Touts Success

  It’s been four months since McDonald’s ended its global call to feature everyday people on its packaging, and the campaign is growing legs.

• Agencies

  Benz Puts its Sedans in Saks for Breast Cancer Awareness

  Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.

• Agencies

  Chrysler Goes to Church for African-American Push

  In an effort to reach out to the African-American community, Chrysler is taking its cars to church to preach to the masses via a sponsorship of a Patti LaBelle tour.

• Agencies

  Ocean Spray Harvests Crans in Cities; Piggybacks Pepsi Distribution

  Ocean Spray Cranberries, Inc. is readying a Bogs Across America promotion for New York, Chicago and Los Angeles timed to the cranberry harvest season.

• Agencies

  Little Debbie Offers Prizes in Exchange for Ad Viewing

  Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.

• Agencies

  Wal-Mart to Tailor Merchandise Mix, In-Store TV

  Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store’s local consumer base.

• Agencies

  Sesame Workshop Backs Organic Foods

  Sesame Street characters are going organic under a new deal with Earth’s Best to put some of the show’s favorite characters on organic frozen food and baby food products.