Experiential

• Agencies

  Kellogg Puts Tunes in 20 Million Pop-Tarts

  Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens.

• Agencies

  Wal-Mart Joins Project Apollo

  Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising.

• Agencies

  M-A-C and Barbie in ‘Adult’ Scheme Set for Spring Debut

  Cosmetics brand M-A-C and Barbie are partnering for an “adult targeted” project set to launch in spring 2007.

• Agencies

  Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film

  Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

• Agencies

  Volkswagen Offers Electric Guitar as Incentive

  Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle’s audio system.

• Agencies

  Bahamas Taps Miami Heat to Drive Tourism

  When the Miami Heat hits their home court next week in the official season opener against the Chicago Bulls, the Bahamas Ministry of Tourism will be there.

• Agencies

  Men’s Grooming Product Hits New York City Streets

  If you are a guy who loves the grungy look, stay off the streets of New York City today. The “Men’s Den,” a wrapped tricked-out truck, will be prowling the streets searching for guys to lure in for a quick dose of grooming.

• Agencies

  Saturn Grows Some ‘Green’ in Washington, DC

  Saturn is turning heads in the nation’s capital with a $500,000 marketing campaign that includes erecting greenhouses around the city to drive awareness for the automaker’s environment-friendly hybrid SUV.

• Agencies

  Best Buy Ties SpongeBob SquarePants Search to Holiday Cause

  Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams.

• Agencies

  Wal-Mart and P&G Rank ‘Best of the Best’: PoweRanking

  Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs.