Experiential
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Agencies
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids’ books inside boxes of Cheerios cereal.
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Agencies
Court TV Brings Murder to Viewers in New Campaign
Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers.
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Agencies
New Balance Mall Tour Boosts Sales
A recent event touting New Balance Kids shoes in Simon malls boosted footwear sales 6% versus one year ago.
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Agencies
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness.
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Agencies
JVC Taps Consumers for Commercial Shoot
JVC is jumping on the consumer-generated video phenomena with a campaign that lets consumers create a TV ad promoting the company while driving awareness for the Everio camcorder.
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Agencies
Campbell Joins Go Red for Women
Campbell Soup Co. has become a sponsor of the American Heart Association’s Go Red for Women campaign, with plans to raise $1.5 million for the awareness campaign that’s now entering its third year.
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Agencies
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
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Agencies
HBO Sports Lands Boxing Bout Promo in New York
HBO Sports is producing a series of events in New York City to promote its upcoming heavyweight championship boxing match between Wladimir Klitschko and Calvin Brock, which airs on the network this month.
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Agencies
P&G Relaunches Eukanuba
Procter & Gamble’s Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme “Feed the Breed.”
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Agencies
Toys “R” Us Supports Toys for Tots
Toys “R” Us today begins a Million Toy Drive campaign to support the U.S. Marines’ Toys for Tots Foundation.