Experiential
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Agencies
Shoppers Kick-Back in American Express Lounge
American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.
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Agencies
Start-up Toothpaste Hooks up with Victoria’s Secret
Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria’s Secret.
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Agencies
Sony Opens Pop-Up to Reach Mexican-Americans
Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico.
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Agencies
TBS Gets Into Games Via Holiday Promo
TBS is building off its “Very Funny” brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion.
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Agencies
Five Secrets to Successful Game-Day Sampling—Part 2
A March survey conducted by “Event Marketer” revealed that one-fourth of consumers who attend a marketing event immediately buy the product being showcased.
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Agencies
Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii
Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.
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Agencies
Marketing Helps Fuel 12% Wal-Mart Growth
Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing.
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Agencies
Charmin to Open Public Bathrooms in NYC
Call it a twist on sampling.
Procter & Gamble is opening a public restroom in New York City’s Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test. -
Agencies
e-Miles Rewards Airline Miles for Ad Views
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles.
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Agencies
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business.