Experiential

• Agencies

  Lounging Around

  American Express may be doing a little more entertaining this year. The firm will decide by March whether to expand a pilot program to put upscale lounges

• Agencies

  Super Duper Bowl

  Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

• Agencies

  And Now, a Toast for Pregnant Women

  A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year’s Eve.

• Agencies

  Kraft Takes South Beach on Tour Again

  Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.

• Agencies

  GSN Pushes Finalists in Vocabulary Challenge

  It’s not every day you’ll find high school students volunteering to take a test.

• Agencies

  Choice Hotels Tap Brown to Lead Loyalty Program

  Choice Hotels International has named Greg Brown as vice president of the company’s Choice Privileges rewards program, a new post.

• Agencies

  ABC Drops Wallets, Cash for Knights Premiere

  ABC usually is going to great lengths to promote its latest comedy Knights of Prosperity: It’s dropping wallets.

• Agencies

  Reactrix Forms Mall Network For Animated Displays

  Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week.

• Agencies

  Five Secrets to Successful Game-Day Sampling—Part 3

  I remember once reading, “A brand name is more than a word. It is the beginning of a conversation.” This certainly is true when it comes to hand-to-hand game-day sampling.

• Agencies

  Mars Readies Goodlife Pet Food

  Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign