experential
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Events
Comic-Con 2019: A Round-Up of the Best SDCC Activations
Step inside some of the best activations from this year’s Comic-Con
International, including Shazam!, Pennyworth and Amazon’s Carnival Row. -
Events
Scavenger Hunt Helps Johnson & Johnson Open Eyes
A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians. -
Events
Experiential Strategy Helps Boston Magazine Engage Readers
From burgers to snowmageddon, events and experiential marketing help Boston Magazine create engagement for partners with readers.
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Events
Memorable Events Help Sophos Engage B2B Customers
An event marketing strategy capitalizing on in-person experiences and humor is helping Sophos engage B2B prospects and customers.
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Profiles & Campaigns
Skullcandy Gets Fans to Listen With Concert Series
Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.
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Events
Crafting Buzzy Brand Experiences for B2B Millennials
Want to connect with B2B Millennials? Think experiential. Read how marketers like the Recreational Vehicle Association are engaging audiences with sharable events they’ll remember.
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Events
Peet’s Coffee Brews Chilly Coachella Activations
Peet’s Coffee got into the spirit of Coachella this week with several
brand activations to promote its chilled Cold Brew. -
Agencies
Why Your Live Event Team Needs to Go Hollywood
Live events and blockbuster movies both want to create a meaningful experience. Here’s 4 ideas your event team can steal from Hollywood.
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Agencies
Live Events Make Customer Connections
Here are three reasons live events are the perfect strategy for your marketing plan.
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Agencies
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…
