Events

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  Agencies

  B2B Event Spending On Rise: Survey

  Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

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  Agencies

  Mission Statement Showcases The 3% Conference’s Passion

  Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.

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  Agencies

  How the IoT is Creating Real-Time Customer Experiences

  Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

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  Events

  Choosing the Right Partner for Brand Events

  Maximizing the positive impact of your event starts with hiring and communicating properly with the right partners. What’s your brand trying to achieve?

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  Agencies

  Generate More Revenue With Sponsorship Promotions: 5 Tips

  Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.

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  Agencies

  Building Brand Advocacy Through Marketing Technology Solutions

  Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

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  Agencies

  For Lego, Content Builds Retail Sales and Engagement

  Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.

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  Agencies

  Cleese and Offerman See the Funny Side of Content Marketing

  It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.

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  Agencies

  Why You Should Be at B2B LeadsCon

  In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

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  Agencies

  “Share A Coke” Experiences Drive Big Biz

  By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]