Event Engagement

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  Engagement

  Roundup: How Brands Approached In-Person Experiences This Holiday Season

  Holiday activations from likes of Amazon, KFC, Walmart and others.

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  Demand Gen

  Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’

  How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.

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  Demand Gen

  COVID-Era Tools and Tactics for Marketers to Consider for Hybrid Events

  New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

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  Acquisition

  NFL’s Engages Fans Virtually With Bud Light Cam, Snap Lens and Yahoo Co-Watching App

  Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

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  Demand Gen

  B2B Event Pivots: How Facebook and IBM Converted Global Conferences

  How IBM and Facebook pivoted major global events to all-virtual summits utilizing disparate approaches.