eSports Marketing

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  Acquisition

  Mountain Dew Bets 40 Percent of Budget on Reaching Gamers

  With a new focus on esports, Mountain Dew has not only ramped up spending,
  but also product innovation for the gaming ecosystem.

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  Acquisition

  Non-Gaming Categories Pumping Money into Esports

  When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
  partnerships with esports, everybody wants to get in the game.

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  Acquisition

  Gillette in Play at First TwitchCon Outside North America

  The event not only expands Gillett’s international eSports activities, but
  delivers a host of activations for the expected 14,000 attendees.