Ecommerce
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Digital
Nike and Facebook Up Their Ecommerce Game
Brands are adapting to a world of digital purchasing by enhancing their ecommerce efforts and focusing on marketing directly to consumers.
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Engage & Convert
Six Ways to Use Instagram’s Ecommerce Tools for Marketing
Following are ways in which marketers can use Instagram toward their ecommerce objectives.
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Acquisition
Walmart Partners With Shopify to Give SMBs Access to Marketplace
In an effort to woo small- and medium-sized businesses, Walmart has partnered with ecommerce platform Shopify.
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Digital
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts–plus four key trends.
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Social
Facebook, Pinterest Integrate New Online Shopping Features
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
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Acquisition
Tips for Optimizing Your Website for Ecommerce
New consumer habits point to an increased need for brand marketers to optimize their ecommerce presence.
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Data & Analytics
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
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Digital
Retail Ho Ho Holidays: 3 Tips for Improving Sales
Creating a retail holiday is an opportunity to inject growth into a brand, connect with customers
during otherwise stagnant seasons and make an entire array of interactions shoppable. -
Facts & Figures
B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report. -
Facts & Figures
Easy Returns Process Crucial to Ecommerce Success: UPS
The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS.
