Ecommerce

• Agencies

  5 Tips to Keep Your Global Website Strategy On-Track

  Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

  Here are five tips to ensure that your global web strategy continues to gain traction:

• Agencies

  New Online Deal Site Targets Gay Male Market

  DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

• Agencies

  Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)

  U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

• Agencies

  Q&A: Creating a Winning B2B Landing Page

  The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.

• Agencies

  Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers

  There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

• Agencies

  Web Analysis Proves Big Businesses are Viable for Avery Office Products

  Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

• Agencies

  Data Gives Insight Into Avoiding Shopping Cart Abandonment

  Ecommerce shopping cart abandonment rates have jumped by nearly 20 percentage points — from the low-to-mid 50s to the low 70s — during the last two years. While a closer look reveals the facts probably aren’t as bad as the numbers indicate, they do represent a call for marketers to take a closer look at their checkout structure.

• Agencies

  Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food

  A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.

• Agencies

  Political Ad Dollars Haven’t Followed Voters Online

  This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

• Agencies

  Using Web Data to Improve Your Retail Storefront

  For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.