DTC

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  Branding/Marketing

  Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch

  For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

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  Demand Gen

  Brands on Fire: Cotopaxi Chief Brand Officer on the Future of Purpose-Driven Marketing

  We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

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  Video Marketing

  Discovery Strategy Behind Upcoming DTC Streaming Product

  Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

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  Acquisition

  Brands on Fire: SmileDirectClub

  Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.