Direct Mail
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Agencies
Meet the Broker: Liz Richardson
Today we meet Liz Richardson, a senior list broker at Carol Enters List Co. (CELCO). Richardson spent more than 10 years working in direct mail production and print buying, before moving into list brokerage.
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Agencies
USPS Posts $5.4 B Loss; Governors Undecided on Rate Hike
The U.S. Postal Services reported a net loss of $5.4 billion for fiscal 2007 on revenue of $75 billion and expenses of $80.4 billion.
The USPS attributed these results to one-time costs associated with the Postal Accountability and Enhancement (postal reform) Act, which was signed into law last December.
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Agencies
Less is Less: Ketel One Should Fill the Glass a Little More
Anyone with a fresh box of Crayolas and susceptibility to compulsive doodling owes a huge debt of gratitude to Ketel One. The vodka marketer has been generously donating white space in magazine and newspaper ads to frustrated Picassos for several years.
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Agencies
DMA Calls for Flexible Rate System in PRC Comments
At the comment deadline, the Direct Marketing Association called on the Postal Regulatory Commission to design a new system for determining how postage rates will be determined under the reform law that passed last December.
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Agencies
Motley Fool to Publish Catalog of Investment Offerings
The Motley Fool will publish a catalog of its offerings in early October. The 16-page, full-color book will mark the first time the investment and financial advisory services firm has issued a catalog.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The most recent catalog from Positive Promotions reminds recipients that October is National Breast Cancer Awareness month, and offers a variety of tie-ins, as well as a pink
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Agencies
PostcardMania Donates to Troops Heading to Iraq
PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq.
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Agencies
Meet the Broker: Jill Cohen
Today we meet Jill Cohen, president of Prospect Direct Inc., a Milwaukee-based list brokerage and management firm that works with Jewish nonprofit organizations.
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Agencies
Meet the Broker: Ellen Blumenkrantz
Today we meet Ellen Blumenkrantz, vice president of list brokerage, Specialists Marketing Services Inc. She’s one of half a dozen brokers who moved over to Specialists a few months ago when it acquired NRL Direct.