Direct Mail
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Agencies
Quebecor To Be Delisted From Toronto Exchange
Quebecor World Inc. will be delisted from the Toronto Stock Exchange. The delisting will be effective at the end of the trading day on April 17.
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Agencies
PostCom Runs Numbers For Summer Postage Discount Program
Never mind the woodchucks: How much mail would a mailer have to mail for proposed summer postage discounts to take effect?
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Agencies
Mailers Like Postal Discount Idea, Balk at Timing
While standard mailers generally favor the theory behind the U.S. Postal Service
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Agencies
Summer Postal Rate Rollback May Make Big Mailers Big Winners
If a proposed test rollback of mail rates this summer goes through, listen for the sound of corks popping in Plano, TX. That’s because J.C Penney Co., which makes its headquarters there, was the biggest mailer during summer 2008, and stands to reap the largest benefit.
On Friday, word began circulating through the direct mail industry that The U.S. Postal Service was mulling temporary postage discounts for high-volume mailers
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Agencies
USPS Offers Discounts for Saturation Mail Campaigns
While the proposed discounts for high-volume mailers are still in the consideration stage, the U.S. Postal Service has officially rolled out a
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Agencies
USPS Tests Summer Postage Discount For High-Volume Mailers
The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.
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Agencies
Meet the Broker: Katherine Benazet
Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times.
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Agencies
Mail Stream April 7
The Source For Everything Jewish has mailed its 2009/5769 Passover catalog. The spring book from Gooseberry Patch, a home goods retailer, features breakfast and brunch recipes. And a recent subscription mailing from Political Science Quarterly offers a book premium upon payment.
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Agencies
DMA to Show UPU Members U.S. DM Practices
The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum