Direct Mail
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Agencies
Mailer Groups Laud Presidential Commission on USPS
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.
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Agencies
Bush Creates Postal Commission
President Bush has created a commission to explore the U.S. Postal Service
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Agencies
USPS Cuts Losses in Half, Volume Declines in 2002
The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost
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Agencies
Four More Years—The Story Behind the Postal Windfall
You may have heard that the U.S. Postal Service “found” $27 billion. Besides hoping a similar windfall comes your way, you might wonder: Where did they find it and how did this happen?
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Agencies
The Del Polito Letter: Close Encounters of the Postal Kind
Over a decade ago, a group of postal geeks from around the world got together to share their knowledge and experience of the wonderful, wacky art of postal
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Agencies
Slowly but Surely
Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According
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Agencies
Good News for Postal Reformers
One post-election boon to direct marketers is the promotion of Sen. Susan Collins (R-ME) to chairman of the Senate Government Reform Committee. Maine
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Agencies
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew
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Agencies
Wherify Launches DR Blast for Kid Finder
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August
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Agencies
Mailers Cheer Potter Rate Case Announcement
Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.