Direct Mail
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Direct Marketing | Print
Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun
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Direct Marketing | Print
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.
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Direct Marketing | Print
Congress Mulls Postal Reform Bill
A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in
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Direct Marketing | Print
Do-Not-Mail Threat Looms in NY
Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create
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Direct Marketing | Print
Direct Mail Response Climbing: Survey
Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those
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Direct Marketing | Print
ATV Mailing Drives Down Costs
Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The
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Direct Marketing | Print
North Carolina Tries to Collect Tax on Postage
North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small
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Direct Marketing | Print
Unicco Mailing Gets 11% Response
A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.
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Direct Marketing | Print
Cruising Into the Mail Stream
Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.
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Direct Marketing | Print
Mail: Stepchild Poised for a Comeback
There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the