Direct Mail
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Agencies
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the
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Agencies
Mailers, Get Involved in Reform
This is the year it’s finally supposed to happen Congress is going to get serious about postal reform and pass meaningful legislation. But what will the
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Agencies
Financial DMers Prefer Mail: Survey
Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities
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Agencies
Oops, Try Again!
Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe
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Agencies
DMA’s Wientzen to Retire
H. Robert Wientzen will step down as president and CEO of the Direct Marketing Association this year. Wientzen set July 1 for his departure, although
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Agencies
Carmen’s Cupones Ups Co-op Mailings
Carmen’s Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta.
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Agencies
A Challenge Mailers Shouldn’t Refuse
There isn’t much about the Presidential Commission on the Postal Service’s recent report that the American Postal Workers Union approves of. Indeed, it’s
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Agencies
Direct Marketers Sound Off
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed
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Agencies
British Airways Lifts Off B-to-B Effort
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.
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Agencies
Privacy: The Federal-State Data War
By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.