Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Improvements Uses Multi-Channel Personalization In its Spring 2005 edition, the home catalog Improvements goes beyond the typical use of personalization, and drives customers online. On the back cover of the 80-page book, laser printing directs …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Wrap London Offers Casual Clothing from Across the Pond The latest catalog from Wrap London targets U.S. women with stylish and easy to wear apparel. The 70-page catalog opens with a letter from the company’s design team, who provide a brief background …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Spring Living from Crate & Barrel Home catalog Crate & Barrel greets spring this year with a bright catalog cover showcasing a modern tailored chair in white, complemented by a colorful, striped pillow. The “Spring Living 2005” cover is also punctuated …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Ballard Designs Introduces Outdoor Living The premier issue of Ballard Designs’ spin-off title Outdoor Living is subtitled “Living Without Walls.” The catalog explains this concept of expanding living spaces outside, even creating “an outdoor version of …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Art & Artifact Mails Home Book In a departure from its product mix of unique gifts, collectibles and apparel, a recent catalog from Art & Artifact focuses on the company’s line of home decor merchandise. The Home Book 2005 features a new tagline, …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Casual Male Delivers Colors of Spring Casual Male, the multi-channel retailer and marketer of specialty big and tall men’s apparel, recently mailed a Spring 2005 edition of its catalog that featured a “Preferred Guest Card” on the cover. The card, …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Passover Mailing from The Source for Everything Jewish In addition to seasonal efforts, The Source for Everything Jewish mails annual, holiday-themed catalogs marking observances such as Chanukkah, Purim and Passover. The front cover of the recent …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Charles Tyrwhitt Woman Makes an Entrance British clothier Charles Tyrwhitt, whose primary products are men’s dress shirts, ties and cufflinks, expands further into the women’s market with a dedicated 32-page catalog for Spring 2005. Titled “Charles …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Victoria’s Secret Adopts Travel Theme The annual Swim catalog from Victoria’s Secret has an atypical theme this year, depicting beachy Latin American locations that suggest travel. A dreamy seaside sunset on the cover serves as a backdrop for a model in …