Direct Mail
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Agencies
Mailers More Wary of ’06 Postal Hikes
Mailer groups pretty much expected the Postal Rate Commission’s recommended decision Wednesday to raise postal rates, even though the PRC proposed raising some rates more than the 5.4% the U.S. Postal Service asked for.
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Agencies
USPS Expects to Post Net Income of $1.3 Billion
The U.S. Postal Service expects to report a net income of $1.3 billion in fiscal year 2006. But this will be offset by expense growth of $3.4 billion for the year.
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Agencies
USPS: Generations X and Y Value Direct Mail
Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, USPS business specialist George McHale told members of the Chicago Association of Direct Marketers yesterday.
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Agencies
Loose Cannon: Which Version of This Column Are You Reading?
If Andi Emerson has suddenly developed psychic powers, we are all in a lot of trouble.
Emerson runs the John Caples International Awards, which reward creativity in direct marketing campaigns. During a recent chat, she railed against the direct mail industry’s lack of creative testing before launching new efforts.
A few days after our conversation, MarketingExperiments.com began flogging a paper decrying the industry’s underuse of split tests.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Brookstone Hard to Find Tools Waves the Flag A recent catalog from Brookstone Hard to Find Tools prepared shoppers for the Fourth of July holiday with plenty of patriotic symbols as well as an assortment of outdoor furniture and tools. The front cover …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Carabella Prepares for July 4th Celebration Carabella Collection, the apparel catalog that targets fashion-conscious women with value priced apparel and swimwear, recently mailed a “Pre-Summer Sales & Clearance” book inspired by the upcoming Fourth of …
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Agencies
Mail Stream: A Report on Incoming Direct Mail
J. Crew Mails Wedding Edition, A recent catalog from J. Crew takes the guesswork out of clothing options for brides, grooms and wedding parties by offering an assortment of attire options for a couple’s special day. The front cover of the 56-page …
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Agencies
Newspaper Advertisers Want Web Action Too
Newspapers might be a mediocre investment for the Warren Buffetts of the world, but they hold the potential to become excellent vehicles for the Procter & Gambles of the world, a top Wall Street analyst said last week.