Direct Mail
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Agencies
A Real Page-Turner
WHAT’S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both
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Agencies
Make Your Copy More Meaningful
Deep down, all copywriters want the same thing, to be loved. And to a copywriter, love equals being read. Here’s a few tips on how to get some affection from your customers.
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Agencies
Merkle, Direct Group Jointly Offer Services
Database marketing firm Merkle has inked an agreement with Direct Group, a direct mail service provider. Under the terms of the arrangement, the two companies will jointly offer their products and services to the direct mail and marketing community.
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Agencies
Five Deadly Sales Letter Mistakes
An effective sales letter, not surprisingly, achieves the same objectives as an effective salesperson. And just as there are certain mistakes a salesperson wants to be sure to avoid in the selling process, the same holds true for the writer of sales letters. So, dear readers, I present five deadly sales letter mistakes. Eliminate one or more of the common blunders described here and it’s a good bet your response rates will improve.
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Agencies
Live from New Orleans: Publisher Faces the Cost of Doing Business – With The USPS
Louisiana enthusiasts doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly publication
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Agencies
Remodeling Firm Builds Via DRTV and Mail
The Basement Experts of America LLC has used direct response television ads to build itself up from one location in Toledo, OH in 1999 to an eight-city enterprise today.
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Agencies
USPS Says It Opposes Senate Reform Bill
The U.S. Postal Service said today that it opposes passage of S-662, the postal reform bill authored by Sens. Susan M. Collins (R-ME) and Thomas Carper (D-DE).
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Agencies
Potter Warns of ‘Uncertainties’ for USPS
The U.S. Postal Service will face challenges, opportunities and uncertainties in 2006, Postmaster General John E. Potter warned the USPS Board of Governors
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Agencies
Mind Your Creative—Tips on Catalog Design
Most catalogers have a formula for designing a catalog that