Direct Mail

• Agencies

  USPS Proposes 9% Standard Mail Rate Hike

  The U.S. Postal Service wants to raise standard mail rates by an average of 9% and all rates by approximately 8.5%, and will ask for those hikes in a filing with the Postal Rate Commission later today.

• Agencies

  New Orleans Re-Opens as Market for Periodicals: Catalogs Still Banned

  A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not receiving them.

• Agencies

  Granola With Style

  Direct spoke with Gordon recently about Viva Terra’s beginnings and the challenges of starting up a catalog in today’s economic environment.

• Agencies

  Kia Dealer Mailing Is a Real Clunker

  FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get

• Agencies

  Live from the DMI Co-op: Greco Warns of Threats to Mail Channel

  Rising gas prices will serve as a spurious justification for a postal rate hike in the “high single digits,” (between seven and nine percent, for instance), according to John A. Greco Jr., the DMA’s president and CEO.

• Agencies

  Advertisements for Illiterates

  You don’t need to be a speed reader to whiz through fashion magazines

• Agencies

  Quebecor Closes Book, Magazine Facilities

  Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations.

• Agencies

  Back in the Bayou

  The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

• Agencies

  A Real Page-Turner

  WHAT’S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both

• Agencies

  Two-Way Effort for Four-Way Trucks

  Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The