Direct Mail

• Agencies

  Educate Yourself

  THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning

• Agencies

  The Doctor Is In

  Another humdrum night? Maybe it’s time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn’t

• Agencies

  Detestable Collectibles

  As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.

• Agencies

  Magic Plumbing Hopes to Build Business Via Postcards

  What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?

  This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.

• Agencies

  Deceit Isn’t the Best Way to Get Your Envelope Opened

  How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.

• Agencies

  Still Frustrating After All These Years

  WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

• Agencies

  It’s in the Cards

  SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.

• Agencies

  The Zoo Story

  AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership

• Agencies

  Redi-Mail Direct Marketing Opens Pharma Sampling Facility

  Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

• Agencies

  Banta Opens New Co-Mailing Facility

  Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago.