Topic

Direct Mail

  • Agencies

    Revised Curriculum

    The folks at Northwestern University’s Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they’ve

  • Agencies

    Plumber Turns to Postcards

    WHAT DOES A LOCAL PLUMBING concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to? This was the problem

  • Agencies

    Detestable Collectibles

    As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather up with it.

  • Agencies

    Magic Plumbing Hopes to Build Business Via Postcards

    What does a local plumbing concern do when business starts to slow down and the Yellow Pages doesn’t bring in work the way it used to?

    This was the problem facing Magic Plumbing, a $2 million San Francisco contractor.

  • Agencies

    Deceit Isn’t the Best Way to Get Your Envelope Opened

    How far can you go in order to get your envelope opened? Obviously, if you need a lawyer to parse the language you’ll be using, you’re going too far.

  • Agencies

    It’s in the Cards

    SURE, BLOGS, E-MAIL AND SEARCH ARE GREAT. But for continuity card publisher IMP, nothing beats the tactile appeal of good old-fashioned direct mail.

  • Agencies

    The Zoo Story

    AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership

  • Agencies

    Still Frustrating After All These Years

    WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.

  • Agencies

    Redi-Mail Direct Marketing Opens Pharma Sampling Facility

    Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ.

  • Agencies

    Banta Opens New Co-Mailing Facility

    Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago.