Topic

Direct Mail

  • Agencies

    Nothing But the Truth

    WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started

  • Agencies

    Memo to APWU: Get Real

    What’s up with the American Postal Workers Union? Here’s an organization that’s supposed to secure the long-term best interests of a key sector of the

  • Agencies

    Femail Creations Starts a New Business

    In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog

  • Agencies

    BMG: USPS Proposal Will Put Us Out of Mail Business

    The U.S. Postal Service’s proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.

  • Agencies

    Meet the Broker: Rich Eldert

    Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.

  • Agencies

    How To Write A Good Looking Sales Letter

    The marketer with a good mailing list, offer and copy — and who pays careful attention to how his letter looks — will have better results than the person who focuses solely on content, with no regard to how it’s presented.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Problem Solvers’ New Look The Fall 2006 catalog from practical home goods marketer Problem Solvers sports a redesigned logo and look, and returns to a vertical, more or less standard-sized mail piece that’s closer in size to the one it launched with …

  • Agencies

    Meet the Broker: Michelle Brown

    Today we meet Michelle Brown, a Boulder, CO-based senior account executive at Walter Karl Inc. Brown was one of the principals with The List Group for six years, but she gave that up to join Walter Karl three years ago. “I had to run operations but I wanted work more closely with clients,” said Brown.

  • Agencies

    USPS Reports Income Decline

    The U.S. Postal Service posted net income before escrow allocation of $1.28 billion for the nine months ended Aug. 31, off $28.5 million from net income of $1.5 billion for the same period last year. However, after escrow allocation, the USPS was in the red by $1.46 billion.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    New Name and Look for Casual Male This summer, Casual Male Big & Tall unveiled a new name, tagline and front cover design, each of which are on display in the menswear catalog’s Fall 06 issue. The 132-page book, rechristened Casual Male XL, places the …