Topic

Direct Mail

  • Agencies

    Predictable, But Not Easy

    INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very

  • Agencies

    Nothing Was Delivered

    Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service

  • Agencies

    Brand Makeovers

    DID YOU EVER GET THE FEELING that something about your brand wasn’t quite right? It may be time to align your channels or tweak your creative. Case in

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    In advance of Halloween, The Fright Catalog’s latest publication used a sweepstakes to generate traffic to its Web site, which features all things spooky and spectacular. Oriental Trading Company observed Samhein by putting out a business-focused catalog that encouraged employees to fully indulge in the season. And McCall’s Quilting magazine sent out a 4″ x 9

  • Agencies

    Meet the Broker: Heather Martin

    Today we meet Heather Martin, vice president of list brokerage at Belardi/Ostroy ALC LLC. Her brokerage background primarily involves catalog circulation planning and working with cooperative databases. She has more than 10 years experience.

  • Agencies

    Craptacular Marketing from Mars Inc.

    A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Starlight Starbright’s Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children’s Foundation include a personal appeal from actress and children’s book author Jamie Lee Curtis. The organization assists …

  • Agencies

    Meet the Broker: Michael Natoli

    Today we meet Michael Natoli, account executive for insert media brokerage at Leon Henry Inc. Natoli has a degree in geography from Syracuse University, and he uses that knowledge in a way he never anticipated. He landed his first job in direct marketing at Leon Henry eight years ago, after working a few odd jobs.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Mikasa & Company, a multichannel merchant of home goods, focuses on entertaining with the help of celebrity chef Tyler Florence in its recently tracked Fall 2006 catalog.

  • Agencies

    The Best Catalog Ever

    MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors’ mailboxes. The terrific