Direct Mail
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Agencies
Short Cuts
The U.S. Postal Service projects it will deliver 20 billion cards, letters and packages between Thanksgiving and Christmas Eve.
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Agencies
Meet the Broker: Patricia Coe
This week, Meet the Broker features Patricia Coe, a senior account executive in the list brokerage division at Kroll Direct Marketing.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Swiss Colony has launched a catalog for its new brand, Durdy Looks. The mailing is designed to mimic the feel of a high-fashion magazine, with a black and white cover, and edgy photography. Sales efforts are woven into the copy, and offer pre-approved credit. Meanwhile, the World Jewish Congress has mailed out a cardboard box package with a window that touts a pen freemium , which ties in with the 1 million signatures the organization is attempting to collects for a letter to the United National condemning anti-Semitism. And Office Depot is exploring using a mini-catalog as an insert. The 5″ x 4″ booklet features a variety of office supplies, and is laden with discount opportunities.
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Agencies
Meet the Broker: Michael C. Heaney
Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc.
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Agencies
How To Get Your Message Through To Senior-Level Executives
Because these senior-level executives can make or break our sales and marketing efforts, we have to find ways to get our message in. Few marketing tools at our disposal are better suited for this task than direct mail.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with “Western Style… Grown Up.” A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home’s dedication to “bringing the …
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Agencies
Meet the Broker: Tobi Milgram
Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat.
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Agencies
Predictable, But Not Easy
INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They’re mostly recession-proof and very
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Agencies
Nothing Was Delivered
Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service