Direct Mail
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …
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Agencies
Postal Reform Passes, Just under the Wire
After eleven years of effort, a last-minute vote as Congress was packing up to adjourn Saturday won approval for a postal reform bill.
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Agencies
Meet the Broker: Michael Guyer
Learn why Michael Guyer, vice president and director of marketing at International Direct Response Inc., believes e-mail and postal list pricing parity is inevitable.
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Agencies
The Future’s in the Mail
IF THERE’S ONE CONSISTENT aspect of direct mail strategy you can count on, it’s this: Everything changes. As consumer and donor tastes shift
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Agencies
Communications That Count
THE WAY A CATALOG REACTS TO CUSTOMERS CAN AFFECT ITS whole business. That said, it’s a wonder more catalogers don’t dedicate far more money to stellar communications.
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Agencies
Is Anyone Listening?
FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.
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Agencies
Meet the Broker: David Brill
Today we meet David Brill, vice president of list brokerage and management at Listdata. Brill entered the list business 21 years ago straight out of the University at Buffalo, NY.
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Agencies
Smithsonian Highlights Claritas in Postal Exhibit
The Smithsonian Institution’s National Postal Museum includes Claritas’ PRIZM NE lifestyle list segmentation system in its new exhibit, “What’s New in the Mail for You.
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