Direct Mail Archives - Page 111 of 134

Gold Standard

Sure, many people maintain that the older you get, the better you get. But that doesn’t mean a makeover wouldn’t hurt. Godiva Chocolatier did just that

Agencies

The USPS Shapes Up

Great. We won. Congress has passed a postal reform bill, and our worries are over, right? Wrong. Although some reports stated that the 2007 rate hike

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Hospital Scores With New Mail Package

Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

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Meet the Broker: Jennifer L. Rickard

Today we meet Jennifer L. Rickard, executive vice president at Rickard List Marketing. Rickard worked in the financial services industry before joining the family owned business 18 years ago.

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Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.

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Montana Legend Grows DM Business

About seven years ago, the Lazy E-L ranch in Roscoe, MT decided it wanted to try marketing directly to red meat lovers. It formed the Montana Legend Co., which markets angus beef online and through catalogs.

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How To Write An Effective Sales Letter

My pointed observation from reviewing hundreds of self-penned sales letters from small business owners is this: A majority of these otherwise by and large hard-working and conscientious people don’t put nearly enough time and effort into the job.

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Mail Stream: A Report on Incoming Direct Mail

This week

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Canada Post Ordered to Deliver Direct Mail to Rural Addresses

The Canadian government is ordering Canada Post to protect rural mail delivery and maintain a fund that subsidizes postage for Canadian magazines, according to wire service reports.

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