Direct Mail Archives - Page 111 of 134

Hospital Scores With New Mail Package

Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

Agencies

Fruit of Its Labor

Despite an ever-growing Web and retail presence, print catalogs remain an essential part of Harry & David’s marketing mix.

Agencies

One Size Does Not Fit Everyone

Get ready. The current postal rate case is all about shape. And mailers are going to find out that one size does not fit all. For starters, flat mail

Agencies

Meet the Broker: Jennifer L. Rickard

Today we meet Jennifer L. Rickard, executive vice president at Rickard List Marketing. Rickard worked in the financial services industry before joining the family owned business 18 years ago.

Agencies

Today we meet Teri Bobbitt, vice president of brokerage services at Direct Partner Solutions Inc., a direct marketing agency in Alpharetta, GA. Previously, Bobbitt worked for Paradigm Direct Marketing and Response Media Products Inc.

Agencies

Montana Legend Grows DM Business

About seven years ago, the Lazy E-L ranch in Roscoe, MT decided it wanted to try marketing directly to red meat lovers. It formed the Montana Legend Co., which markets angus beef online and through catalogs.

Agencies

How To Write An Effective Sales Letter

My pointed observation from reviewing hundreds of self-penned sales letters from small business owners is this: A majority of these otherwise by and large hard-working and conscientious people don’t put nearly enough time and effort into the job.

Agencies

Mail Stream: A Report on Incoming Direct Mail

This week

Agencies

Canada Post Ordered to Deliver Direct Mail to Rural Addresses

The Canadian government is ordering Canada Post to protect rural mail delivery and maintain a fund that subsidizes postage for Canadian magazines, according to wire service reports.

Agencies