Direct Mail

• Agencies

  Meet the Broker: Dina Fanelli

  Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.

• Agencies

  Live From Circulation Day: Hard Offers, Vouchers Growing

  Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.

• Agencies

  GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients

  GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book

• Agencies

  Meet the Broker: Fabiola Molina

  This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.

• Agencies

  Alive and Well

  In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard

• Agencies

  Mixed Breed

  Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals

• Agencies

  Easy Does It

  In January the U.S. Postal Service toned down some of its proposed new mail rules. Here are some highlights. A relaxed flexibility test for automated

• Agencies

  Political Post

  One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

• Agencies

  SK&A’s Back in the Mail

  For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.