Direct Mail

• Agencies

  Meet the Broker: Dina Fanelli

  Today we meet Dina Fanelli, a list broker who co-founded Trinity Direct 10 years ago. She does list brokerage mainly for Roman Catholic charities, animal welfare groups and libraries.

• Agencies

  Live From Circulation Day: Hard Offers, Vouchers Growing

  Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.

• Agencies

  GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients

  GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Mercy Home has nestled a 116-page book within its most recent fundraising offer: Aside from the weight and heft of the package, there’s no indication that “No One to Call Me Home: The Heartbreaking Stories of America’s New Orphans” awaits recipients. The book carries a cut-out reply form with a $10/$25/$50/$100/other ask ladder. United States Plastic Corp. has sent out an even bigger book

• Agencies

  Meet the Broker: Fabiola Molina

  This week, Meet the Broker features Fabiola Molina, a list broker and manager at Bulls Eye Marketing Inc. Molina specializes in the dietary supplement and health product categories.

• Agencies

  Printer’s Mailing Gets 50% Response

  Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than

• Agencies

  SK&A’s Back in the Mail

  For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

• Agencies

  Another Ignorant J-Word Attack

  When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you’re in for a regular ignoramus-o-rama.

• Agencies

  Dry Run

  Reader’s Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and

• Agencies

  Alive and Well

  In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard