Direct Mail
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Agencies
Measure A/B Split Tests to Get Stellar Results with Articles
All good marketers know that they must test each message against a control to see if good results can become stellar results.
Did you know you could do this with the articles you submit to Web sites, e-zines and online directories?
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Agencies
USPS Combines International Mail Services Into Familiar Brands
The U.S. Postal Service is combining its eight primary international mail offerings into four categories familiar to U.S. customers. The move will allow U.S. customers to use Priority Mail and Express Mail packaging for items with foreign and domestic destinations.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Industrial apparel marketer Duluth Trading Co. has launched
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Agencies
Potter Defends Contract Delivery, Pledges No Layoffs
The U.S. Postal Service must explore broadening contract delivery services as a way to cut costs, Postmaster General Jack Potter told a Senate panel Thursday.
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Agencies
Meet the Broker: Bernie Ryan
Today we meet Bernie Ryan, president of Direct Effect Media Services Inc. Ryan started there as a direct mail copywriter, but as his job evolved he shifted into list brokerage.
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Agencies
Catalog Group Seeks Rate Hike Delay From PRC
The Coalition of Catalog Mailers Thursday filed a motion with the Postal Regulatory Commission to delay implementation of the new standard mail flat rates.
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Agencies
Melissa Data Acquires Peoplesmith
Melissa Data, a direct mail services firm, has purchased Peoplesmith Software, a direct mail software firm, for an undisclosed sum.
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Agencies
Chase Tops 2006 Acquisition Mail List, Says Mintel
Chase bank sent out the most financial services acquisition direct mail pieces in 2006, with 1.7 billion pieces, according to market research firm Mintel Comperemedia.
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Agencies
Meet the Broker: Larry Roth
Meet the Broker features Larry Roth, who makes list recommendations for financial newsletter publishers and other business-to-business direct marketers.