Direct Mail
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Agencies
Chief Marketer Listline May 27
Lists featured this week include Acacia PIP and Madovor Media.
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Agencies
How a Tactile Complement Can Strengthen Digital Campaigns
Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment
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Agencies
When Personalization Goes Wrong—And Ways to Make it Right
Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?
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Agencies
Direct Mail Tips: Length, Timing and Segmentation Matters
“The more you tell, the more you sell” is still the mantra for many direct mailers.
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Agencies
Six Factors for Bridging Direct and Brand Marketing
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
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Agencies
Use All Five Senses in B2B Marketing
Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.
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Agencies
Direct Mail in the Digital Communication Era
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.
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Agencies
What’s Your B2B Story?
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
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Agencies
Chief Marketer Listline Feb. 10
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.
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Agencies
Chief Marketer Listline Feb. 2
List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.
