Topic - Digital

Marketers Everywhere: Ad Blocking Isn’t Scary

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Agencies

Harnessing the Power of Closed-Loop Marketing in 3 Easy Steps

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Agencies

Get On Fleek—Start Paying Attention to Gen Z

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

Agencies

Adapting to the New B2B Digital Normal

“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.

Agencies

B2B Marketers Not Yet Mature Digitally: Report

A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.

Agencies

New Site Helps McGraw-Hill Connect With Students and Educators

A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.