Digital
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Profiles & Campaigns
Honeywell Launches Aerospace B2B Ecommerce Portal
Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.
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Profiles & Campaigns
Freddie Mac Helps Lenders Connect With Next Gen Buyers
An integrated campaign is helping Freddie Mac educate lenders about
multigenerational and multiethnic homebuyers. -
Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget. -
Data & Analytics
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the
identity graph, but they’re in danger of falling flat. -
Digital
SEO for Content Marketers: Key Tips
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.
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Direct Marketing | Print
Targeting Americans Over 50: 4 Tips
With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too. -
Digital
Real People, Real Results: How Marketers Avoid Fake Traffic
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.
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Digital
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
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Digital
5 Proven Ways to Improve Website Conversion Rates
Online traffic, but website conversion rates are what really matter. Here’s five tips for improving your online conversions.
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Digital
The Future is Swift: How Real Time Impacts ROI
By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.
