Demographics
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Social
Social Insights: What Marketers Need to Know About Teachers
Ninety-four percent of teachers buy schools supplies, making this a demographic
marketers both big and small should consider targeting on social media. -
Facts & Figures
B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report. -
Facts & Figures
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them -
Data Driven ROI
5 Steps to Improving Multicultural Marketing Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
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Data Driven ROI
TV Is the “Good Screen” for Millennial Parents
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials. -
Direct Marketing | Print
Targeting Americans Over 50: 4 Tips
With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too. -
Data Driven ROI
Want to Reach Millennials? Tell Them a Story
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
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Profiles & Campaigns
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
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Agencies
B2B Millennials Place Value on Relationships: Survey
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
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Agencies
Hot Demographics: Who You Need to Target in 2017
Here’s eight top demographics and vertical markets B2B and B2C marketers need to target.
