DEI Archives - Chief Marketer

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

DEI

Grindr Aims to Improve Brand Perception With New Social Series

Queer dating app Grindr releases the second season of its queer history lessons content series “Daddy Lessons,” a content marketing initiative that works to de-stigmatize the app.

Digital

Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

Social

PepsiCo Teams Up With TikTok’s Keith Lee to Support ‘Restaurant Royalty’ Black-Owned Businesses

A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program’s next generation.

Data & Analytics

How Businesses Can Update the Public on the Progress of Their DEI Programs

How businesses can approach and communicate their DEI commitments.