Database marketing
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Agencies
Breaking Down Silos to Build a Better Marketing Team
The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
Why CMOs Must Embrace Responsibility for Revenue
In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.
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Agencies
Using Data to Give Experiences and Engagement Context
To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.
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Agencies
BrandSnap Analyzes Value of Social Engagement
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
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Agencies
New DMA Study Examines Impact of Data on Economy
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
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Agencies
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Agencies
The Myth of the Data Scientist and the Reality of Data Analysis
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
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Agencies
Acxiom Aims to Break “Data Monopoly” With New System
Data broker Acxiom has introduced its Audience Operating System (AOS), which is being framed as a home where previously disparate consumer data can reside and empower marketers.
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Acquisition
Why You Should Rethink Your Business Communications Strategy
When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors
