Database marketing Archives - Page 7 of 40

Trend Report: Customer Data Platforms in 2014

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

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Trend-Driven Resolutions For Retail Loyalty Marketers

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

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RPI Versus RFM: Targeting the Frequent Traveler

Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

OfficeMax Data Disaster Reminds Parents of Child’s Death

OfficeMax used third-party data for a mailing that included information about the death of the recipient’s child.

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Is 2014 the Year for Personalizing Big Data on Screen?

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.

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Will Card-Linked Marketing Replace Existing Types?

Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.

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Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

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RFM Versus RPI—Relationship, Persona and Intent

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

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Q&A: The Power of Money & Color: Symbols in Marketing

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

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Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.