Database marketing

• Agencies

  Creativity Substitutes for Data in the Gay Market

  Marketing to the lesbian, gay, bisexual, and transgender (LGBT) community isn’t as difficult as quantifying the market. That was one conclusion you could draw from the Reaching Out conference held in February by students at Harvard Business School, MIT Sloan School of Management, and Yale School of Management.

• Data & Analytics

  Datagence Enhances Co-op Database

  The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax. The new data along

• Agencies

  The Pitfalls of Marketing Enhanced Lists

  It’s been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,

• Agencies

  NEW Blood: FINDING NEW CUSTOMERS DURING A PROSPECTING CRISIS

  when Fingerhut Cos. needed to acquire new customers a couple of years ago, it decided on a radical solution. Instead of trying new lists and new media

• Agencies

  New Risk Model For Prospects With No Credit History

  Equifax, Atlanta, released Thin Rank, a new risk modeling software that rank orders consumers with little or no credit history.Up to now, Equifax maintains,