Database marketing
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Data & Analytics
Hispanic Online Best Practices: Toggle
In the context of Hispanic online marketing, “toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa.
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Data & Analytics
Hispanic Online Best Practices: Notification
As we discussed in our previous article, Hispanic Online Best Practices: Comparability and Maintenance, a Hispanic online program does not have to be all or nothing. We recommend that companies take a strategic approach in developing Hispanic online initiatives. In many cases, this entails a phased approach with key milestones.
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Data & Analytics
In-Store Marketing: Don’t Overlook the Hispanic Consumer
It is now estimated that by 2008, the nation’s fastest-growing population will command nearly $1 trillion of purchasing power. Per household, Hispanics spend more than the general population because on average their households are larger.
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Data & Analytics
E-commerce: Meet the New Boss
With apologies to the Who, your new boss ain’t the same as the old boss–at least in the digital world. Who is the new boss? She’s between 25 and 54 years old.
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Data & Analytics
Hispanic Online Best Practices: Comparability and Maintenance
Before you begin to develop a Hispanic online initiative, consider very carefully comparability—how similar your Hispanic online program is to your corresponding general-market program–and maintenance
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Data & Analytics
Marketing to Today’s Teens: The Same but Different
Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.
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Data & Analytics
Hispanic Online Best Practices: URL Strategy
A URL is the most important and direct form of access to a given Website. When looking at the URLs of sites that target the Hispanic online market we find many approaches that can be grouped into four top-level strategies:
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Agencies
What Happens When You Talk to Your Prospect?
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.
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Data & Analytics
Hispanic Online Best Practices: Access
To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.
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Data & Analytics
Latino Passion Points: Trite or True?
Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.