Database marketing

• Data & Analytics

  Four Tactics for Engaging Women as Healthcare—and General–Consumers

  Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

• Agencies

  In the Cards: Do You Have Valentine’s Mailbox Glut?

  So, are you the type to obsess over finding just the right card for your sweetie on Valentine’s Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?

• Data & Analytics

  Preparing for the Population Pyramid Shift

  What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli’s crystal ball, the population pyramid looks more like an hourglass

• Data & Analytics

  Hispanic Online Marketing: Beyond the Basics

  Today there are relatively few online options that advertisers can use to target Hispanics. This reality is a result of two main factors.

• Data & Analytics

  The Luxury of Change: Trends for Upscale Marketers

  Perhaps the rich are different…but in many ways companies targeting the wealthiest consumers aren’t that different from those marketing to a mass audience.

• Data & Analytics

  Hispanic Online Best Practices: Integrated Marketing and Operations

  The term “integrated marketing” is a popular industry buzzword referring to the synchronization of all aspects of marketing communications, enabling each to work the others as a unified force rather than in isolation.

• Data & Analytics

  Young and Restless: Tips for Reaching Teens Online

  Marketing to youth is one of the hottest yet most challenging topics in digital marketing–for good reason.

• Data & Analytics

  Hispanic Online Best Practices: Features and Functionality

  Critical features and functionality tend to vary by company and by online initiative. For an online retailer, for instance, a shopping cart is a critical feature; for an airline, a booking engine is key.

• Data & Analytics

  RU Ready 4 the DM Generation?

  The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.

• Data & Analytics

  Finding the Hispanic American Online

  If you don’t figure out how to market to Hispanics over the next few years, you may not have a career in marketing.