Database marketing

• Data & Analytics

  Top 10 Up & Coming Teen Sites

  Teenagers care about self-expression, exploring their identity, honing their personal taste, connecting romantically with other teens, and being amused by silly, scatological, hyper-hormonal comedy. Click here for 10 up-and-coming Web sites that reflect the teenage mindset and interests, with examples of how marketers are participating.

• Data & Analytics

  Back to School Spending to Rise 7%

  On average, consumers expect to spend $590 for back-to-school clothing and supplies, according to a new survey by Brand Keys. Click here to find out where and why they’ll be buying those pencils and books.

• Agencies

  Know What Your Prospect is Thinking

  Let’s face facts. The focus of the average prospect is not on your marketing piece. It might be on their job, or their mortgage, or their spouse.

• Agencies

  Who Likes Grocery Mail? Men Do

  (Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.

• Agencies

  Forget About Money – Kids Change Everything

  Sure, there are oodles of events that alter your habits as a consumer. Graduating college, getting married, buying a pet, moving to a new city.

  But the big honkin’ mother of all lifechanging events is, well, becoming a mother. Or a father, of course.

• Agencies

  Toddlin’ Online: A Real Kid Surfs in Real Time

  Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences.

  How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued his interest.

• Agencies

  Get Acquainted

  If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net

• Agencies

  Ripples Across the Pond: The Trends are Coming, The Trends are Coming

  For several years, I had the pleasure of traveling to London each spring for the International Direct Marketing Fair.

  In addition to bringing home tons of news and story leads, I also always came back to the states with tips on what was going to be the next hot trend to jump across the pond.

• Agencies

  No Matter What You Do, Only Real Prospects Will Buy

  Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.

• Agencies

  Eastern Philosophy

  (Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you’ve multiplied that challenge.