Database marketing Archives - Page 28 of 40

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth.

The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database marketing, the apparel firm’s challenge is not only finding new customers, but investigating more efficient ways of keeping the customers it has.

MeritDirect Rebrands List Management Unit

MeritDirect has renamed its List Management & Interactive Services operations as Data and Media Services. Rob Sanchez, president of List Management & Interactive Services, retains his title within the new unit.

Getting Technical on B-to-B

If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace.

Agencies

Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.

This quantity control effort is relatively new. Up through the summer of 2010, Eldorado’s various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn’t have a complete view of the value of their customers.

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Why Marketers Fail to Send Dynamically Segmented Emails

Most direct mailers segment their promotions to customers, sending offers that their analytics have determined will be most responsive to this particular product or offer. They do this because it is a profitable approach. Dynamically segmented direct mail boosts conversions and profits.

Agencies

Chivas Promotes Male Bonding, E-mail Collection Through Mobile Program

A new mobile program is boosting brotherhood, scotch consumption and the e-mail database at Chivas Regal.

It’s also serving to rejuvenate the spirits brand by promoting it to a younger audience, according to Laurent Cutier, senior brand manager for Chivas Regal at Pernod Ricard USA.

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