Database marketing
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Agencies
Crabtree & Evelyn’s Rocky Road to Customer Loyalty
Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years
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Agencies
Chief Marketer Listline January 30
Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.
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Agencies
Three Steps to Toughen up Your Loyalty Offensive
For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy
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Agencies
Chief Marketer Listline January 23
Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.
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Agencies
Data Mining Helps Oberweis Dairy Boost Retention
Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently
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Agencies
Citi’s Head of Loyalty Talks About Its New ThankYou App
Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app
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Agencies
Volume, Storage Top Database Concerns in 2012: Winterberry Group
Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information
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Agencies
Chief Marketer Listline January 17
Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.