Database marketing Archives

Six Tips for Using ABM to Complement Your Demand Gen Strategy

Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge.

Acquisition

Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

Agencies

Building a B2B Loyalty Program With B2C Tactics

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

Agencies

Improved Database Helps Golfsmith Boost ROI

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

Agencies

Three Ways Big Data Will Change Marketing Offers in 2015

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

Agencies

Study Shows Lead Generation Struggles

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

Agencies

Marketers Need a Better View of the Customer Journey: ANA

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,