Database marketing
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Demand Gen
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge. -
Acquisition
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers. -
Data Driven ROI
Building a B2B Loyalty Program With B2C Tactics
There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.
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Data & Analytics
Improved Database Helps Golfsmith Boost ROI
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
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Data & Analytics
Three Ways Big Data Will Change Marketing Offers in 2015
At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.
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Direct Marketing | Print
Study Shows Lead Generation Struggles
A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.
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Data & Analytics
Marketers Need a Better View of the Customer Journey: ANA
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
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Data & Analytics
4 Ways to Survive Today’s Data-Driven Marketing World
Hey CMO! You’re under qualified! Get a math degree.
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Data & Analytics
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
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Data & Analytics
Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.