Data

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  Agencies

  Brand Development Research: 5 Pitfalls to Avoid

  Here’s five tips to help you create better research for your brand.

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  Agencies

  3 Steps to Better Digital Marketing Intelligence

  Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.

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  Agencies

  Customer Segmentation Isn’t as Important as You Think

  Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

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  Data & Analytics

  The Risks of Not Following Data Use Guidelines

  If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.

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  Agencies

  Putting a Face on Anonymous Data

  How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

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  Agencies

  Think You’re Customer-Centric? Think Again

  Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.

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  Data & Analytics

  Personal Data & Responsible Moodgeisting—How Do You Feel?

  Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?

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  Agencies

  Are Data Gaps Holding Back Your Marketing and Sales?

  Does your organization have data discipline? Here are three key questions to ask your team.

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  Agencies

  Why LinkedIn and Salesforce Must Play Nice

  Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

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  Agencies

  Marketers Need a Better View of the Customer Journey: ANA

  Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,