Data

• Agencies

  List Firms Increasingly Stress Marketing Services

  How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.

  All of which gives rise to a question: What is the perceived value of list management operations within the information community?

• Agencies

  MeritDirect Launches Services Group

  MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media.

• Agencies

  Broker Roundtable: How Reliable Are Income Selects?

  This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

• Agencies

  “Old-Fashioned” Analytics Leads to Double-Digit Gains for GaelSong

  A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

• Agencies

  Email, Social Media, and a New Model: RFMA

  It

• Agencies

  Lessons From the Past: Ideas from 2010 Black History Month

  Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last

• Data & Analytics

  Fisher-Prices’s New Zoo View Connects With New Moms

  Everyone goes to a zoo to see something they’ve never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is

• Data & Analytics

  Picking Up Chicks: How Brands Relate to Women in Social Media

  If women are a core target audience for your brand, chances are good you’re already connecting to them via social media. Well, that is, good if you want

• Agencies

  10 Tips for Marketing to African Americans

  Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American

• Agencies

  A Marketing Segmentation Primer, “Seinfeld” Style

  Marketers always need to think about the segments that have the greatest need for their products. Targeting effectively depends on data and analytics, a concept that Kramer on “Seinfeld” could have applied to marketing the Bro.