Data Archives - Page 42 of 59

Promoting Healthy Products and Lasting Loyalty: 4 Case Studies

This fall brought positive news for brands within the health and wellness category. Food and beverage companies with a higher percentage of sales from “Better-For-You” products have healthier businesses. Let’s take a look at how four big brands—Dole, Silk, Smart Balance, Whole Foods—have staged promotions to hook consumers on healthy habits then provide long-term support to maintain loyalty.

Agencies

Bright Pink Reaches Young Women with Self-Exam Reminders via SMS

Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior

Agencies

What Ethnic Groups Will Be Lucrative for DMers?

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Going forward, what ethnic groups or segments do you see as lucrative for direct marketers?

Agencies

Hearst, Experian Team Up To Model And Score Commitment

When a marketer delivers goods in advance of payment, as in a “bill me” situation, there is a greater possibility of a lack of commitment on the prospect’s part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard.

For Hearst Magazines, the challenge was establishing a web-based system that evaluates subscription requestors on the fly, allowing good prospects to sail through the subscription process easily while providing just enough of a barrier for online prospects who are riskier.

Agencies

How Database Marketing Can Turn Companies Around

“Moneyball,” the current hit movie based on Michael Lewis’ 2003 book by the same name, is a story that has two important lessons for direct and database marketers.

Agencies

Chrysler Scavenger Hunt Drives 1 Million YouTube Views

Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

Data & Analytics

5 Tips to Reach Hispanics with Health Messages

To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

Data & Analytics